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IIW, OpenLifeBits, and Facebook’s Beacon

So, two weeks on, I write up my thoughts on my trip to IIW2007B at the Computer History Museum in Mountain View.

As I wrote over at claimID, we had an incredible few days. There was a new energy in the air this time as interoperability was assumed and a focus on services began to take centerstage. There was a lot of talk about Reputation, OpenID 2.0, and OAuth 1.0. We’ve got the pieces now to begin building compelling applications and services. The business models will be appearing in May at the next conference.

We even had an impromptu OAuth party on Tuesday night in honor of the spec being released. Smarr/Recordon/Wachob/Hammer-Lahav/Messina and myself.

I ran a session on Tuesday morning on OpenLifeBits (thanks to John Panzer for the wiki notes) – and had some excellent feedback as well as discussion around what we should be building to house/manage our personal information. How do we define these bits and who owns this content? Is the information we have housed in the corporate silos our own? If someone else is involved in the creation of a particular piece of data – do we both own it? Do we own it jointly with the company as well? A friend request on Facebook – who’s is that to share? Mine? Hers? Facebook’s? Legally, today, it’s Facebook’s.

I’ll take credit here for two quotes captured on the wiki:

“Stalkers were on MySpace, now Facebook _is_ the stalker.”

A little over the top – but definitely something I feel strongly about. We’re seeing individuals post more and more personal information into corporate repositories willingly and without due consideration for where their information is visible and/or to be used under the terms of service.

I see Beacon as part of a greater slippery slope – we’ll all be living, publicly documented, without recourse.

“It’s a good thing that a bad thing became public” — on FB Beacon.

I feel strongly that Beacon is only the first public-facing version of what these large corporations have been doing for years. It is completely naive to think that companies will give away their services for free to the consumer without trying to leverage what they learn through statistics and demographics to make money. They have to have a bottom line, or they go out of business. Free or not, this stuff costs money to run.

When Facebook shows the public what is possible with their data, at first we squirm and yell, then we realize that we like more targeted information – it becomes less about SPAM and more about information we actually wanted.

The tricky part lies in where that fuzzy line of ‘worth it’ is drawn. Is it worth it for me to give my information to a company so I can get a free burger or $5 off my next box of detergent? For most consumers, the answer is clearly yes – or we wouldn’t continue to see these types of offers.

A quote from Alison Black:

Getting inside people’s decision-making, to inject caution before commitment is likely to be extremely difficult (even with well-understood hazards, such as smoking and alcohol, health educators have difficulty getting their message across). But given that there is a likelihood that many people will continue to act humanly and, therefore, incautiously, there is an opportunity for companies to commit openly to respectful data handling. It may cramp their style for trading data in the future, but as more companies commit themselves to rigorous standards, those that don’t will stand out. Maybe this contrast could pique people’s consciousness just enough for them to ask ‘whatever they’re offering, do I want to hand my data over to them?’

When things like Facebook Beacon force us to realize what is happening behind the scenes, we’re more likely to have informed opinions in the future (which is a good thing). That said, I’m not holding my breath for when we’ll see all these companies go with opt-in as their default. In today’s market, it just doesn’t pay nearly as well.

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  1. Joseph Smarr | December 20, 2007 at 1:01 pm | Permalink

    Nice to see you blogging, Terrell! And I totally agree with your comments. js