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Ze Frank talks about his lizard brain

In yesterday’s episode of The Show with Ze Frank, Ze talks about fear and emotion and the “reptilian part of your brain“: It’s left over from a time when things were a little more straightforward. Bigger than me? Check. Fangs? Check. Run like hell. While a bit more straightforward perhaps than manipulation via mediated communication, […]

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Ze Frank is manipulating our lizard brains

I’ve been reading The Media Equation, by Stanford’s Clifford Nass and Byron Reeves. A quick read and yet I’ve been struck by how quickly I changed my mind about its main thesis. The basic premise is that people treat computers like people – since we have old brains and in the past, everything that seemed […]

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